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Product Shots
This category is self-explanatory: photographs
of the products that your company sells. Most often these are
done in the studio, where the product's main features can be
highlighted through lighting, composition, and props. Sometimes
the product can be shown "in action," but the focus
remains on the product and not on the model or the location.
If the number of products is large, then these are commonly
called Catalog Shots.
Product
shots are used in all of the usage categories, depending on
the products and the company. Obviously product catalogs and
brochures require photographs, as well as web sites, annual
reports, and various public relations activities.
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