Biography

Jeff Fassett has had a long and winding road to becoming a professional photographer. The first ten years of his career was in management and marketing in the software business, but he found himself spending all his spare time and money on photography. He always admired people who somehow managed to make a career out of something they loved to do. Of course, Fassett had always wanted to be an entrepreneur - it runs in the family. Finally he had the guts to walk away from the corporate world into the creative world of photography.

With a bachelor's degree in Sociology from the University of California, Santa Barbara, and an MBA from Georgetown University, Fassett was undaunted in returning to school again, this time at the Brooks Institute of Photography in Santa Barbara, California. There he found the technical skills so important in photography, as well as his personal style and vision, which as it turns out, is far more important. Fassett now runs Fassett Photography from his office and studio in Ventura, California.

In his commercial work, Fassett is equally at ease photographing people and products, both in the studio and on location. His goal is to get the shots right and to please the client, period. With a corporate background in such companies as IBM, AOL, and Xerox, he brings an unexpected level of professionalism and experience to each assignment.

In his personal work, Fassett is always after motion, and he prefers the abstract to the realistic. If the picture is too literal, too obvious, what is left for the viewer to interpret? He strives to create imagery that you can't necessarily see in real life, through long exposures in low light or use of flash mixed with ambient light. Notwithstanding his background in the fundamentals of studio shooting, Fassett prefers to be on location, where he strives for a candid, photojournalistic angle.
Aside from photography, Fassett enjoys international travel, playing with his dog, collecting records, wine tasting, performances of all kind, and computers.

Photo © Carol Nguyen